"WHENEVER" STAR RAW DENIM JACKET / BLACK

Origin: Vietnam
Distributed by: WHENEVER ATELIER JOINT STOCK COMPANY

Address: 141/8 Ban Co, Ban Co Ward, Ho Chi Minh City, Vietnam

CARE INSTRUCTIONS AND NOTES:

WE RECOMMEND NOT WASHING RAW DENIM

RAW DENIM IS UNTREATED DENIM THAT KEEPS ITS ORIGINAL FIBERS AND NATURAL COLOR. WASHING IT NOT ONLY AFFECTS ITS INITIAL LOOK BUT ALSO TAKES AWAY THE FABRIC’S UNIQUE CHARACTER. WHEN YOU FIRST GET RAW DENIM PANTS OR A JACKET, REMEMBER THAT WASHING RIGHT AWAY IS NOT IDEAL.

FIRST, RAW DENIM GRADUALLY DEVELOPS A PATINA (A NATURAL COLOR LAYER) AS YOU WEAR IT. MARKS, CREASES AND NATURAL FADING FROM YOUR BODY CREATE A UNIQUE IMPRINT, MAKING EVERY PAIR OR JACKET ONE OF A KIND. WASHING TOO EARLY CAN ERASE THESE, AND THE PIECE LOSES ITS NATURAL BEAUTY.

MOREOVER, WASHING RAW DENIM TOO OFTEN MAKES IT FADE QUICKLY AND CAN REDUCE ITS DURABILITY, SINCE THE FABRIC HAS NOT BEEN PRE-TREATED. INSTEAD OF WASHING, SPOT CLEAN SMALL STAINS WITH A DAMP CLOTH OR, IF NEEDED, TAKE IT TO A PROFESSIONAL DRY CLEANER.

TO AVOID DYE TRANSFER ONTO OTHER ITEMS, ESPECIALLY WHITE SHOES, WHENEVER RECOMMENDS LIMITING WHITE FOOTWEAR – PAIR IT WITH DARKER PIECES OR ITEMS LESS SENSITIVE TO DYE.

SO INSTEAD OF WASHING RAW DENIM RIGHT AWAY, GIVE IT TIME TO “AGE” AND FORM ITS OWN MARKS. THIS KEEPS THE PIECE DURABLE AND HELPS YOU BUILD A PERSONAL STYLE, PERFECTED IN EVERY DETAIL.

WHENEVER ATELIER OFFERS A DRY-CLEANING SERVICE EXCLUSIVELY FOR OUR CUSTOMERS.

MEASUREMENTS MAY VARY SLIGHTLY FROM THE ACTUAL PRODUCT